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Privacy policy

Why your personal data is needed and how it will be used

Details of your email address and organisation’s name will be used by our project team as part of an evaluation exercise and ongoing monitoring of the Stay Well Signage scheme. The evaluation will rely on the collection of feedback from participating organisations and customer feedback on the scheme. Prior to downloading your signage, you will also be asked for additional information, including how you heard of the scheme and your motivations for participating in it which will be used to provide additional insight into the organisations taking part.

The feedback and evidence we gather from your organisation will help the Scottish Government assess whether the scheme should continue; whether a wider rollout should take place; what changes to the scheme should be made; and inform wider work around adaptations to build a more infection resilient society in Scotland.

The scheme will be reviewed in Spring 2023. At this point, we will ask you to fill out an evaluation survey. Your email address and organisation’s name will be stored and used only to contact you regarding this questionnaire and to inform you of updates to the scheme.

How your personal data is collected

Your personal data will be collected by way of an information form hosted on the Stay Well Signage webpage.

Legal basis of processing

In accordance with The UK General Data Protection Regulation the legal basis for processing your personal data is that of public task.

Both conditions for public task basis to apply have been satisfied; they are as follows:

  • There is a basis in law allowing us to process this data: Our processing of this data is grounded in Scottish Ministers’ responsibility to protect public health through The Public Health Act – implementation of the Stay Well Signage being an exercise of such responsibility.
  • The processing of personal data has to be necessary to perform a specific task in the public interest: The feedback aspect of the scheme is of essential importance. Feedback gathered from the scheme will be used to carry out an evaluation which will help the Scottish Government decide what changes to the scheme would be necessary before wider rollout, as well as whether that rollout should take place, and inform wider work around adaptations to build a more infection resilient society.

If you fail to provide personal data

Failure to provide personal data will mean you will not be eligible to participate in the scheme or download the Stay Well Signage. By sharing your personal data and participating in the scheme you also agree to be contacted as part of the follow-up evaluation exercise and for updates on the scheme.

Data retention

Your personal data will be stored as long as is necessary for the completion of this project. We keep data in accordance with our internal retention procedures, which are determined by our legal, regulatory and professional obligations and accord with good practice. The retention periods differ depending on the nature of the data we hold and the reasons why we are holding it, and are subject to change. Please be assured that we only keep your data for as long as we need to. When your data is no longer required, we will delete it securely. Please contact us if you require more details regarding our retention periods.

In some circumstances you can ask us to delete your data: see your legal rights below for further information.

Your legal rights

You have the right to:

  • Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
  • Request correction of the personal data that we hold about you.
  • Request erasure or object to the use of your personal data.
  • Request restriction of processing of your personal data.

If you wish to exercise any of the rights set out above, please contact the Scottish Government Data Protection Officer at

Read more about your individual rights on the Information Commissioner's Office website.


You may request access to the Data Protection Impact Assessment (DPIA) completed for this scheme by contacting the project team whose contact details are listed below.